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Mentos Philippines upcycles plastic waste into bus terminal benches to provide commuters a refreshing pit stop

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Through its partnership with PCX Markets (PCX), Perfetti Van Melle Philippines has transformed over 1,000 kilograms of plastic waste into 100 Mentos benches, distributed to bus terminals nationwide. As part of its Mentos “Yes to Fresh” campaign, Perfetti van Melle is exploring new ways to refresh Filipino commuters, especially during the recent All Saints’ Day long weekend (Undas) when millions of Filipinos travelled to their provinces to visit friends and family, and in preparation for the upcoming Holiday season. Mentos looks forward to provide some much-needed freshness to commuters in major bus terminals in Batangas, Naga, Bacolod, and Cagayan de Oro. Besides sharing its beloved Mentos candies and other goodies, the brand donated 100 Mentos-blue benches made from 100% recycled plastic, giving commuters a chance to rest, refresh, and say ‘Yes to Fresh’ while waiting for their buses. The Mentos benches, which will remain as permanent fixtures at the bus terminals, also offer a fresh ...
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HOPE Launches Generation HOPE with Filipino Brands to Build Classrooms for the Next Generation

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  Generation HOPE is a partnership between HOPE, the Department of Education, and beloved Filipino brands BDO, Carmen’s Best, Grab, Penshoppe, Aivee Clinic, SM Supermalls, and Sunnies HOPE, the Philippines’ first certified B Corp and a pioneering impact organization, launches Generation HOPE—a partnership with the country’s most beloved brands to help address the urgent need of building more public school classrooms nationwide. This initiative brings together the country's most beloved brands, such as BDO, Carmen’s Best, Grab, Penshoppe, Aivee Clinic, SM Supermalls, and Sunnies, to enable every Filipino to vote with their peso to support nation-building through the building of public school classrooms. Together, these purpose-driven companies and their consumers share a vision to close the education gap and make sure every Filipino child has a safe, comfortable place to learn. Launched in partnership with the Philippines’ Department of Education (DepEd), Generation HOPE was unveile...
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Ever Bilena awards 2024 Olympic bronze medalist Aira Villegas Php 250K business package

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Ever Bilena Cosmetics, Inc., the country’s leading local cosmetics company recognized the outstanding achievement of 2024 Olympic Bronze Medalist Aira Villegas by awarding her a Php 250,000 business package. Villegas, a standout boxer at the Paris Olympics, was warmly welcomed with a simple lunch gathering at Ever Bilena's Headquarters by executives including Denice Sy, chief sales & marketing officer. Ever Bilena chief sales and marketing officer Denice Sy together with 2024 Olympic bronze medalist Aira Villegas (L-R) Boxing coach Josie Gabuco, 2024 Olympic bronze medalist Aira Villegas and Strength & Conditioning coach Kit de Leon. Villegas, who was accompanied by her longtime boxing coach Josie Gabuco and Strength & Conditioning Coach Kit de Leon, expressed their appreciation for the support. During the ceremony, Denice Sy announced that the business package, which aims to provide long-term opportunities for Villegas, will be delivered to her home in Leyte. “We’re p...
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CCIP explores the AI Beauty Revolution: Human Touch vs. Tech Wave

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The Chamber of Cosmetics Industry of the Philippines (CCIP) held its third quarterly General Membership Meeting at the SMX Convention Center, focusing on "AI: The Beauty Revolution." Organized by CCIP’s VP of Programs, Diego Buenaflor of Ellana Cosmetics, the event featured expert speakers, including Archit Anand (FuelGrowth), Atty. Alex Austria (Globe Telecom), Ralph Regalado (Senti AI), and Kyle Patrick Bartido (Thinking Machines), with Guita Gopalan (Agyle Brands) moderating. CCIP's VP of programs, Diego Buenaflor of Ellana Cosmetics, and CCIP's past president and honorable member, Silliman Sy of Ever Bilena Cosmetics, Inc., present at the CCIP’s third quarterly general membership meeting focusing on "AI: The Beauty Revolution." During the forum, past CCIP president Silliman Sy of Ever Bilena asked whether Artificial Intelligence (AI) might replace human interaction in understanding customers. Guita Gopalan emphasized that while AI helps process vast amou...
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3 secrets to softer, kissable pout ever

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Do you often find yourself dealing with dry, chapped lips? Don't worry, we've all been there! But fear not; caring for dry lips is easier than you think. With just an ounce of proactive care and suitable lip balm within arm's reach, you can create a powerful lip care routine that leave even the most stubbornly dried-out mouths looking healthy, soft, and kissable. To address this all-important beauty concern, Ever Bilena Plus launched the new Serum-Infused Tinted Lip Balm to make it easier for your lips and your beauty to shine with just a few glides! Here’s how you can give your lips the TLC they need: Keep ‘em moist. First things first: it's essential to keep your lips moist! So the question is, how? It’s simple – start with the basic step of applying a lip balm frequently throughout the day. Not only is it one of the fastest ways to keep dryness at bay but it can also help keep your lips protected against harmful UV rays while giving your lips the hydration and nouris...
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Give your baby the gift of healthy, resilient skin with the yoboo Baby Skincare Set

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A baby’s skin is only 1/4 the thickness of adult skin, making it more fragile and sensitive to mechanical stress. It can also be prone to dryness, redness, and itching, which is why it requires extra care by developing good skincare habits with the help of gentle, high-quality products.   Finding the most suitable product for your baby’s skin can be challenging due to overwhelming options and information. After all, parents just want the best for their child.   Committed to helping every family raise children in a relaxed and scientific manner, Japanese-based brand  yoboo  provides expertly crafted skincare products for babies using natural plant extracts and biomimetic essence to awaken the skin’s intrinsic vitality. yoboo  Baby Skincare Set “As each day goes by, your baby will be exposed to more environments as they experience and learn more about what the world has to offer,” said Chinen Rina, Pediatrician and Founder of  yoboo . “Through its products,...
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